“Our philosophy is simple. Focus on one thing and be the best at it. For us, that’s

Our 10 Core Values & Beliefs

Royal is based on the simple concept of focusing on one thing and being the best at it – for us that’s discount software.

  • It’s All About the Experience

    Committed to Bringing Your Business the Latest Technology & Moving You into the Future. Let us Make Something Complicated, Simple.

  • Reach Your Maximum Potential

    Run Efficiently, Stay Ahead of the Curve & the Competition - Obtain High-End Solutions at SMB Pricing.  Embrace change and move with it.

  • Each Business is Unique

    We'd like to learn more about your business needs, so that we can partner better together. One of the key things we pride ourselves on is our ability to respond to, and engage with, our valued customers.  Let us create a tailored strategy that fits your company.

  • Random Acts of Kindness

    Let Us Help When You Least Expect It. Kindness Promotes Trust. Trust Builds Relationships and Promotes Honest Communication.

  • Have Fun

    Interact with Enjoyable & Enthusiastic Partners Who Want to Celebrate Your Wins.

  • Always Growing

    There Is Tremendous Opportunity for All of Us.

  • Promote Honesty and Humility

    Actions Speak Louder Than Words – Let’s make a difference together.

  • Make a Difference

    Have an Opinion and Point of View - Stand Up and Make the Difference. Provide value every single day.

  • We Are Family

    We Started as a Family Owned Business – And We Stayed That Way - Become a Part of the Family.

  • Go the Extra Mile

    Join the Movement – Change the World Every Single Day.


No hardware. No Gimmicks - Just software. And a whole lot more.

Book an appointment to see what the Royal experience is all about.

Create. Give. Inspire.


Our Mission – Impact the World

  • We believe in connecting the world through a greater purpose. How can we become remarkable? 
  • Our mission is to technologically empower every person and organization on the planet to achieve more. We need to ensure that opportunity reaches every country.
  • We believe in giving back to the world; that giving, and awareness will manifest itself. 
  • Buy knowing your purchase benefits the orphaned, minorities, the enslaved – providing basic human rights and resources to those who need it most.
  • We really think our greatest call is to create these opportunities and to create our own future. Let's achieve more together.
  • This cause is exponentially greater than just donating or giving someone money.  We are building a cloud for good.
  • Our end goal is to provide tools to small businesses across the world, empowering them to develop and grow, and to create their own sustainability and future.

Why Buy from Us

  • Bring Your Company to the Future

  • We Donate 10% of all profits.  Hey its cool to give back and make a difference.

  • Customer service and Experience-the best-we are the nicest and most knowledgeable

  • Licensing is complicated and we are here to make it simple.

  • All Software and cloud infrastructure in One Place.

  • Free, Modern, Relevant, and in-depth strategies you can add to your business for the most impact.

  • Free Shipping and Electronic Delivery – Go Green

  • Royal Proudly Serves Non-Profit Organizations, Governmental Organizations and academic institutions.

Royal believes everyone should have the ability to economically scale, operate and grow their business; without a costly in house IT department. 

Royal prides itself on its exceptional customer service model and provides competitive IT business solutions to members at competitive rates, saving businesses up to 75% over the course of their licensing agreements (usually 5 years).

Our Staff | Certified Cloud & Software Licensing Specialists

Our certified software, licensing and cloud services experts are required to complete rigorous training programs to work at Royal (and have fun while doing it). In addition to a general commitment of excellence and a specific focus around customer satisfaction, our Certified Licensing Specialists are required to complete competencies and certifications designed to deliver the most value to our community and our clients.

Said certifications include but are not limited to Silver Mid-Market Cloud Solutions and Silver Volume Licensing certifications.

Meet The Team

Trina Johnson | Owner

Trina is the owner and CEO of Royal Discount - and a full-time mother of three. Her unique and spirited vision has allowed her to launch, sell, and run multiple companies. As an entrepreneur, she is passionate about ensuring opportunity reaches every one in every country - each person has the power to make a difference. Together we do more. Trina believes investing in women will strengthen and influence success to have an impact and make a difference around the world. In her spare time, she loves traveling the world and creating new experiences for her and her family.


Joel McElroy | Licensing Director

Joel is our Software Licensing and Cloud Advisory Expert at Royal. Joel helps business owners and decision makers each day, make educated investments related to their IT needs and infrastructure. With a world that changes so fast, Joel takes pride in driving business transformation solutions for individuals and organizations. As a father of three, Joel can often be found enjoying the beautiful Colorado landscape with his kids. He enjoys biking, off-roading, camping, coaching, and is a die-hard soccer fan - Go Liverpool!


Dave Finberg | Marketing Director

Mr. Finberg is our resident SEM, E-Commerce, Webinar, Video and Content Strategist, helping the team at Royal engage with customers in new, creative and exciting ways. As an entrepreneur, Dave has dedicated his life towards being a trusted resource within the Boulder SEO & Digital Marketing Community. In his spare time, he enjoys hiking, biking, fishing, playing pool and visiting with friends and family in his hometown of Washington, DC. Dave gives back to this community by providing free consulting and mentorship to nonprofits and struggling businesses in need.

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